Video is only partly good at driving traffic. In fact, if people use video to drive traffic, they’re missing the point of video entirely.

Video is for getting people curious to learn and want more. It’s, as my lovely wife says, a promise of an experience. In web techie jargon, it’s good at conversion. It turns visitors into prospects and prospects into clients.

Having a video doesn’t make you get more clients
or turn you into a bestselling author (if your
video is a book trailer).