Nov 10
11
Why Authors Are the Best Video Marketers
Today I was wondering what I should blog about and I had writer’s block. But only for a split second.
If anyone knows me well enough, they know that I never have writer’s block. I use my secret weapon for overcoming writer’s block.
Since my secret weapon for overcoming writer’s block has little to do with this post, seek – if you so desire – the secret weapon below.
Video Marketing
Video is only partly good at driving traffic. In fact, if people use video to drive traffic, they’re missing the point of video entirely.
Video is for getting people curious to learn and want more. It’s, as my lovely wife says, a promise of an experience. In web techie jargon, it’s good at conversion. It turns visitors into prospects and prospects into clients.
That’s the real power of video.
The Next Step
The next step is getting people to watch the video. And that means making it known in the world that the video is there to see.
Write your friends in an email about the video.
Write on your blog about the video.
Write on other people’s blogs about the video (if appropriate!).
Write on forums about the video (if appropriate!).
Do you see the key verb here? “Write!”
Authors Write
That’s why authors are the best video marketers. They’re the ones that can do all the writing to get people to watch the video.
People who aren’t writers have to still do all the writing and guess what they come up against: writer’s block!
Many authors still have writer’s block, but they spend much of their lives learning how to overcome it. So they’re way ahead in the game.
And for those people who aren’t authors but manage to write and promote their video easily without getting writer’s block, I have one thing to say to you: You are indeed authors.
So having a video isn’t enough to make your sales go boom. You need to also get people to see the video by spreading the word about it all over the net.
Secret Weapon
When I sit down to write and I don’t have anything planned to write about, I like to start writing the words, “I don’t have anything to write about” and see where that takes me.
Today I thought, “I have writer’s block, but I need to write something to keep my blog active and running. Since I don’t have much trouble writing stuff, that makes it easier to be a blogger. In fact, all authors are probably great at being regular bloggers. Great at blogging, great at marketing online.”
So go ahead. If you have writer’s block, write the words, “I don’t have anything to write,” and write why or what else is on your mind that’s making it hard to write.
Are you ready to play?
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