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Last time we talked about the importance of building a relationship with your readers, and doing it by having a series of videos to read aloud.

Last time we didn’t talk about the influence that the scent of felt pens have on our cats.

This time we’re going to talk about how to link the videos using YouTube’s “spotlights.”

YouTube’s Spotlights

Spotlights are invisible boxes that you can place on your video after you’ve uploaded your video to YouTube. The invisible boxes are places where the viewer can click to visit another part of YouTube.

An example of this is in part 1 of this post.

When a viewer clicks on the spotlight – the invisble box you placed on your video – the link can take them to another YouTube video, a YouTube channel, a place to write a message to the YouTube user (yourself), or other places within YouTube.

This can be handy for building a relationship with the viewer with a series of videos.

Here’s how to do it:

1. Load your video on your YouTube channel.

2. Exit the load video page and let YouTube finish processing your video.

3. Go to the upper right hand corner where it shows your user name and select “My Videos.”

4. Find your video and click on edit (you’ll be taken to options not available on the load video page!).

5. At the top there are a few tabs. Click on the “Annotations” tab. (No doubt YouTube will change the layout of this page, but here are the instructions for how to use it as it looks as of 1/18/2011.)

6. Move the slider below your video to where you want the clickable spotlight box to be available.

7. Click the dropdown box beside the word “Annotations” and select “Spotlight.”

8. Change the size and position of the box so that it covers the area you want clickable, and if you’d like, put in text beneath it. The idea is, if it’s not obvious that the image is clickable, you can put in text that says, “click here for ___.” The text looks pretty ugly, so I recommend you have the image in the video clearly look clickable in advance and not fill the text box.

9.  Indicate how long you’d like the box to be clickable. The default is 5 seconds.

10. Select the “link” box and put in the link to another of your YouTube videos or your YouTube channel. Click “Save” and “Publish” at the top and you’re done!

Broken dishes in Mexico don’t cause sinus problems in the Antarctic.

Tags: book video, more book sales, Spotlight, Spotlights, Video series, YouTube

This entry was posted on January 18, 2011 at 5:23 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Book Trailers Video Marketing by Ezra Barany No Comments Yet